Poem is an interdisciplinary strategy consultancy working across the creative, cultural, and technology worlds. We bring together business intelligence, social sciences, cultural studies, and design inquiry to see what others miss and redesign how value is created.

Client Project Services Year
Architecture and Design Museum Direction for Digital Expansion Digital Strategy, Creative Strategy 2025
Fusion Labs The Mutating Creative Industries Insights, Foresight, Training 2025
The National Gallery, Ateneum & Kiasma Rethinking the Digital Museum Digital Strategy, Business Development 2025
University of the Arts Helsinki Arts-based Entrepreneurship Insights, Training, Mentoring 2025
Archinfo Strategy Revision Insights, Strategy 2025
Amos Rex Renewing the Partnership Model Partnership Strategy, Creative Strategy 2025
Municipality & SMBs Digital and Circular Transition Business Strategy, Growth Mapping 2025
The New Aviation Museum Operational Concept for New Museum Service Strategy, Business Development 2025
Finnish Museums Association Museum Futures Training Insights, Foresight, Training 2025
Design Forum Finland Circular Design Guidebook Insights, Foresight, Content 2024
Helsinki Biennial Partnership Model Revision Partnership Strategy, Creative Strategy 2024
HAM Helsinki Art Museum Expansion Strategy and Vision Foresight, Strategy, Business Development 2024
Children's Culture Centre Färi Brand Renewal and Renaming Brand Strategy, Naming 2024
Turku Music Hall Fuuga Operational Model and Business Model Strategy, Business Strategy, Service Strategy 2023
UN Global Pulse Collaboration Dynamics and Strategy Organizational Design & Strategy 2023
EMMA Espoo Museum of Modern Art Expansion Vision and Analysis Strategy, Growth Mapping 2023
Global Climate Partnership Fund Brand Reneval Insights, Brand Strategy 2023
House of Visual Arts Operational and Service Concepts Strategy, Service Strategy 2023

We help organizations adapt, grow, and create meaningful futures through three connected services: Strategy, Insights, and Innovation. Each works on a different layer of change, and together they shape how institutions, businesses, and brands evolve with intention.

Strategy

We design adaptive strategies, brand evolutions, and growth trajectories for organizations entering new phases or seeking new relevance.

Read more about STRATEGY

Insights

We make sense of complexity by mapping cultural, social, and technological shifts to reveal patterns, meanings, and emerging opportunities.

Read more about INSIGHTS

Innovation

We build new offerings, services, brands, platforms, and worlds that respond to deeper needs and bring future-facing ideas into reality.

Read more about INNOVATION