Poem is an interdisciplinary strategy, insights, and innovation consultancy that helps brands, cultural institutions, businesses, and public organizations navigate complexity, shape meaning, and create impact. We combine business intelligence, social sciences, cultural studies, and design inquiry to see what others miss and redesign systems of value creation.

We help organizations make sense of change (Insights), align around adaptive direction and opportunity (Strategy), and bring emergent ideas into reality (Innovation). Our work creates shared understanding, reveals hidden patterns, and builds new worlds of offerings, platforms, and partnerships.

Our interdisciplinary approach. We work through complementary ways of knowing that draw on contemporary theory, qualitative depth, and analytical clarity. A systems view maps the deep structures and dynamics. Business intelligence traces the economic logic of possibility. Social sciences uncover how people and institutions act and adapt. Cultural studies expose the meanings and narratives that bind worlds together. Design inquiry turns insight into models, form, and concrete ways of acting.

We work across the creative, cultural, and technology worlds, with leading museums and art institutions, progressive technology companies and lifestyle brands, as well as public bodies and cultural organizations. Our collaborations range from institutional transformation to brand evolution and systemic innovation.

We work with museums and cultural institutions to rethink their role, relevance, and operating models in a rapidly changing cultural, technological, and economic landscape. Our work spans institutional strategy, digital and media models, service and business development, exhibition and world-building concepts, and mission-driven partnerships.

We help organizations make sense of change (Insights), align around adaptive direction and opportunity (Strategy), and bring emergent ideas into reality (Innovation). Our work creates shared understanding, reveals hidden patterns, and builds new worlds of offerings, platforms, and partnerships.

Insights are how organizations make sense of complexity. We map systems of emerging behaviors, shifting meanings, and evolving value logics to reveal where relevance and opportunity are forming. Insights guide strategy and innovation by exposing the deeper dynamics of change.

Innovation is how ideas become real and how systems shift over time. We shape new worlds (services, brands, platforms, and business models) that people want to enter, use, and sustain. We test, prototype, and activate initiatives that grow through iteration and lived experience.

Clients gain a clearer understanding of their system, updated strategic direction, insight into emerging cultural meanings and behaviors, actionable prototypes and pilots, and innovation that expands relevance and resilience. Our collaborations often unlock new revenue, partnerships, and future-facing opportunities.

Yes. We work with organizations to rethink how digital, media, and emerging technologies reshape business, services, participation, storytelling, and value creation. This includes digital revenue logics, service systems, museum models, and media platforms.

Poem was founded in New York and is now based in Helsinki, Finland. We work globally with partners and clients across continents.

For new projects, collaborations, or questions worth exploring together, reach us at info@poem.company or contact our Strategy Director, Ville Tikka at ville@poem.company and +358 40 684 0656.