Innovation brings new worlds into being. Through systems design and inquiry, we shape offerings, platforms, organizations, and partnerships that translate emerging possibilities into lived reality.

  • Worlds of new value: We help design services, brands, media, and experiences that connect culture, participation, and value creation into coherent, growing systems.

    Business and partnership models: We develop new economic logics, partnership architectures, and funding models that strengthen relevance, resilience, and long-term sustainability.

    Implementation: We translate strategic direction into concrete initiatives, pilots, platforms, and operating models that can be tested, scaled, and evolved over time.

Our Innovation Offering

  • From solutions to systems: Innovation creates value when services, brands, media, and experiences connect into coherent systems and worlds people can engage with, return to, and build relationships within.

    From old to new value logics: Lasting innovation reshapes how value is created and sustained. Business models, partnerships, funding models, and incentives evolve together so cultural, social, and economic value reinforce one another.

    From launches to processes: Innovation is an ongoing practice. Worlds grow through use, contribution, and iteration, staying responsive as culture, technology, and expectations shift.

Innovation as World-Building

  • Direction through strategy and insights: Interdisciplinary strategy and insights of cultural dynamics, human needs, and emerging value logics set the direction for new worlds.

    Initiatives bring worlds to life: We design and develop portfolios of offerings, platforms, partnerships, and ventures that bring new worlds to life and allow change to unfold across multiple fronts at once.

    Activation and adaptation: We activate initiatives in real contexts, learn from participation and feedback, and adapt continuously so new offerings and experiences remain responsive, resilient, and alive.

How We Build New Worlds

We help organizations discover how digital systems, AI, and emerging technologies reshape creativity, value, and participation.

  • We worked with the Architecture and Design Museum to rethink the museum as a media world rather than a single building or digital channel. Instead of treating spaces, exhibitions, collections, publications, events, services, and communications as separate functions, we helped frame them as a connected media system shaped and permeated by digital technologies.

    The work defined a new media model that supports the museum’s ambition to not only preserve and present cultural heritage, but also actively create experiences, meanings, and new forms of value creation. Through collaborative workshops, the museum team developed a shared understanding of the museum as a living media environment that evolves with cultural and technological change.

    The result is a foundation for a future-facing institution that operates as a hybrid physical and digital world, opening new ways to participate, engage, and connect with architecture and design beyond the museum walls.

    Image: JKMM Architects

Architecture and Design Museum
New Digital Museum Model

New Museum of Architecture and Design, Kumma, JKMM Architects. People gathering outside a modern building with large glass windows overlooking a cityscape with historic buildings and fog in the background.
A diagram with three horizontal boxes stacked vertically, labeled 1. Immersive media worlds, 2. Networked media worlds, 3. Generative media worlds, with lines connecting them. The words 'poem' appear in the bottom right corner.

We collaborate with brands and ventures to build cultural worlds where identity, participation, and meaning translate into long-term relevance and growth.

  • Final Decade was developed as an experimental brand and publishing platform that combines artistic practice, cultural critique, and economic participation. Rather than treating content, products, and community as separate layers, the project was conceived as a coherent world where ideas, aesthetics, narratives, and revenue reinforce one another.

    The work explored new models for cultural production in which publishing, merchandise, events, and digital presence function as interconnected expressions of a shared mission. Final Decade operates as a living testbed for world-based innovation, examining how meaning, identity, and economic sustainability can be built together without relying on traditional institutional structures.

    Through Final Decade, we tested alternative value logics, audience relationships, and participation models, translating theoretical work on worlding, media systems, and cultural economies into practice.

    Images: Final Decade

Final Decade
Brand World and Cultural Venture

Two black T-shirts against a gray background; the front of the left shirt features a bright oval light, while the back of the right shirt has a QR code at the top and the words 'FINAL DECADE' in white below it.
Three sculptures resembling humanoid figures made from various materials against a black background. The left figure has a foam head with glasses and a body made from textured material with small tubes. The middle figure is a metallic crab with detailed claws and legs. The right figure has a round face with a drawn smile and black eyes, wearing a tutu-like skirt, with limbs made from assorted materials.
Person with green hair wearing a black t-shirt with a QR code and the words 'FINAL DECADE' printed on the back, standing with their back to the camera against a large, weathered concrete wall or structure.

We work with businesses and cultural organizations to rethink how value is created, funded, and sustained across audiences, partners, and ecosystems.

  • We collaborated with HAM Helsinki Art Museum to identify future growth opportunities linked to its upcoming new museum building. The work resulted in a future growth framework that clarified strategic priorities, business model directions, and pathways for financial sustainability, supporting the museum’s successful expansion into new facilities.

    In addition, we worked with the Helsinki Biennial 2025 and 2021 editions to design mission-driven partnership and fundraising models for the leading Nordic contemporary art event. The model reframed partnerships as long-term cultural alliances rather than transactional sponsorships, opening durable, high-value opportunities aligned with both the Biennial’s artistic vision and the City of Helsinki’s cultural strategy.



    Images: K2S Architects, Helsinki Biennial

Helsinki Biennial & HAM Helsinki Art Museum
Partnership and Business Models

HAM Helsinki Art Museum, new location Olympiaterminaali, Olympic terminal. Architectural rendering of a modern building with a large open entrance and the word 'HAM' lit up at night, beside a body of water with a boat named 'Vallisaar' docked nearby.
Helsinki Biennial 2025. Underwater scene with green aquatic plants and numerous small tadpoles swimming. The background is water with sunlight filtering through.
Helsinki Biennial 2025. Olafur Eliasson, a metallic viewing telescope on a pole facing a body of water with rocky shores and distant islands under a cloudy sky.

We support institutions in designing entirely new models of operation, purpose, and public value for changing societal conditions.

  • Poem worked with the Museum of History and the Future to develop the whole world of the new cultural institution opening in Turku’s harbour in 2030. The museum rethinks history through the lens of futures, positioning itself as a place for deep understanding, imagination, and societal impact.

    Our work shaped the museum’s vision, mission, visitor profiles, value propositions, programming logic, services, and spatial principles. Rather than focusing on surface-level experiences, the concept centres on building meaning, mental models, and worldviews that support reflection, learning, and long-term change. Sustainability and plural perspectives are embedded throughout the institution’s mission and operations.

    The strategic foundation was co-created with stakeholders and the public through workshops and surveys, and used to guide both development and the international architectural competition. As part of the work, we also designed the museum’s core exhibition concept, Surprising Life, a cross-temporal and multi-sensory journey through Turku’s past, present, and possible futures, told from the perspective of all forms of life in the city.

    The result is a mission-driven museum model that integrates exhibitions, services, digital layers, partnerships, and spatial design into a cohesive cultural ecosystem, extending the museum’s reach and relevance far beyond its physical walls.



    Images: Sigge Architects

The Museum of History and Future
New Museum Worlds

The new museum of history and future, Historian ja tulevaisuuden museo, Turku, Sigge Architects. A modern building with glass facades and angular roof structures, with people sitting on the steps and walking around outside on a sunny day.
The new museum of history and future, Historian ja tulevaisuuden museo. Sigge Architects. indoor space with high, sloped wooden ceiling featuring illuminated letters, large glass windows, and a reception desk. Several people are sitting, walking.
The new museum of history and future, Historian ja tulevaisuuden museo, Turku, Sigge Architects. Aerial view of a city waterfront with modern buildings, green park area, and boats on the river.

Innovation Clients and Work

Client Work
Aalto University, ARTS & IDBM Vision Setting
Ami Foundation Brand Strategy
Amos Rex Partnership Strategy, Creative Strategy
Archinfo Institutional Strategy, Strategy Revision
Architecture and Design Museums Institutional Strategy, Goal Setting
Business Finland Institutional Strategy
Children's Culture Centre Färi Institutional Strategy, Brand Strategy, Creative Strategy
Creative Finland Vision Setting
Finnish Heritage Agency Institutional Strategy, Goal Setting
EMMA Espoo Museum of Modern Art Institutional Strategy, Expansion Vision
Global Climate Partnership Fund Brand Strategy
HAM Helsinki Art Museum Expansion Strategy, Business Strategy, Vision Setting
Helen Vision Setting
Helsinki Biennial Partnership Strategy, Creative Strategy
House of Visual Arts Institutional Strategy, Service Strategy, Operational Strategy
IHME Helsinki Brand Strategy
Iittala Design Strategy, Brand Strategy
Lahti City Museums Institutional Strategy, Operational Strategy
Nokia Impact Strategy, Innovation Strategy, Design Strategy
Slush Organizational Strategy
Suunto Brand Strategy, Purpose Setting
The Finnish National Gallery, Ateneum & Kiasma Digital Strategy, Business Strategy, Vision Setting
The Finnish Youth Housing Association NAL Institutional Strategy
The Museum of History and Future Institutional Strategy, Organizational Strategy, Service Strategy
The New Aviation Museum Service Strategy, Business Strategy
Turku Music Hall Fuuga Institutional Strategy, Business Strategy, Service Strategy
University of Arts Helsinki Communication Strategy, Impact Strategy
Yle, The Finnish Broadcasting Company Impact Strategy
YTK Fund Institutional Strategy, Goal Setting
Zound Industries Communication Strategy
STRATEGY
INSIGHTS
INNOVATION